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News & Events / Events

Seminar on brand building for Vietnam exports (13/4/2013)

- When: Apr 18th, 2013

- Where: Ho Chi Minh city

The Ho Chi Minh City Investment and Trade Promotion Center (ITPC) and Richard Moore Associates, a marketing firm, will hold a seminar on establishing brand images for Vietnamese exports in Ho Chi Minh City on Apr 18.

The seminar aims to help Vietnamese enterprises to have an overview of the process to develop brand identities as well as create trademarks on the international market.

During the event, advisors will give firms recommendations on brand development, which includes brand research and brand communication.

Vietnam’s revenue from exports does not commensurate with the high volume of exported goods due to exporters’ lack of attention to brand building.

Richard Moore Associates, established in Vietnam in 1994, was the first brand image specialist to be granted a license in the South East Asian country.


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